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As we’ve seen with AI, communicators must learn how to use new technologies for their own work and to reach their audiences. Communicators need to be more digitally literate. We know that identifying the skills that will make your team most valuable and relevant is only part of the story. Working out where skills gaps exist now and how to hone these skills is even more important. That’s why we recommend regularly taking stock of where your team is, so you can create a meaningful development plan that sets them up for success.
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