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understand the need for change and will embrace it faster. Newsflash: they don’t and they won’t. Shifting cultures simply takes time (and the careful pulling of a lot of different levers). Then Covid-19 arrived and in response the world, the entire world, had to shift its culture in a few short months. Of course there’s still a population of naysayers who refuse to shift their behaviour. If they’re wrong they may pay for it with their lives, but there lies the crux of what makes the difference to whether a culture shift happens quickly or slowly – what the individual has to lose.
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