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‘the ‘life of the organisation is at risk’ for a long time. Now that we’ve all experienced what ‘life-threatening’ really means, taking that approach will fail. Beware the mandate. Yes, it’s likely that instructions for a change will come from above and you won’t be able to simply say “no”. Your power as a communicator is finding the balance between delivering for those leaders and creating messaging that gets audiences to care. Use proof. Numbers are still important, even with a very personal message. The head and heart fight it out on a daily basis, so give them both.
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