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We were surprised, and to be honest, there’s already a lot of help and advice to be found – how to write a good blog or a good article, how to correctly use grammar and punctuation, how to write for business or for publications. You name it, it’s out there. So, we dove a bit deeper into the request and discovered it’s not so much the actual writing that’s the problem (although that does sometimes need improvement!). It’s that the writing isn’t breaking through the clutter. It’s not resulting in met objectives.
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