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for publications. You name it, it’s out there. So, we dove a bit deeper into the request and discovered it’s not so much the actual writing that’s the problem (although that does sometimes need improvement!). It’s that the writing isn’t breaking through the clutter. It’s not resulting in met objectives. It’s not always effective, and we don’t understand why. We’re providing all of the information, in an interesting way, in a number of places, and in a consistent manner. So why is it not having the right impact? There are two reasons: We’re not clear about what we’re trying to achieve.
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