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business writers. To be a good business writer you must produce content that moves people to action and meets objectives. Creativity does play a critical role in making that happen, but before you get your creative juices flowing, you need to get your strategic juices flowing. Strategy first, creativity second. Here are some tips to get you started: Identify your audience – do a simple impact analysis or use persona mapping to understand who this campaign is targeted at and how you’re most likely to reach them.
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