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juices flowing, you need to get your strategic juices flowing. Strategy first, creativity second. Here are some tips to get you started: Identify your audience – do a simple impact analysis or use persona mapping to understand who this campaign is targeted at and how you’re most likely to reach them. Determine the appropriate tone of voice – consider the level of sensitivity of your topic and the required timeliness of the response you need. Spending time here will influence whether your reader believes what you say and will ultimately do what you ask.
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