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how you’re most likely to reach them. Determine the appropriate tone of voice – consider the level of sensitivity of your topic and the required timeliness of the response you need. Spending time here will influence whether your reader believes what you say and will ultimately do what you ask. Remember the basics – what do you want to happen as a result of your communication? Have you set the right (or any!) objectives for your writing? What’s the best call to action?
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