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here will influence whether your reader believes what you say and will ultimately do what you ask. Remember the basics – what do you want to happen as a result of your communication? Have you set the right (or any!) objectives for your writing? What’s the best call to action? At Kademy we take a step back from traditional approaches to writing and reshape show we approach the writing process from the very start. Resetting things in this way provides you with a foundation for knowing exactly what creative direction will best serve your objectives.
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