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in this way provides you with a foundation for knowing exactly what creative direction will best serve your objectives. By cultivating your strategic writing mindset and adding it to your already established creative writing one, you not only save time in the execution, but create more powerful and successful communications. Kademy’s virtual course Writing: Strategy First, Creativity Second looks in detail at the strategic writing process and by using an active case study, enables you to create more impactful communications that yield meaningful results.
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