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the increased exposure and credibility communicators have received as a result of Covid-19 and its associated communication challenges. You’ve been able to add your expertise and value at the highest levels as organisations have battled miscommunication, increased noise, and employees’ own internal struggles to stay positive in a challenging environment. The most recent Edelman Trust Barometer indicates that employer communication is the most credible source of information about Covid-19. We’ve waited decades for this shift in understanding about just how valuable an impact communication, when done well, can have on an organisation.
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