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struggles to stay positive in a challenging environment. The most recent Edelman Trust Barometer indicates that employer communication is the most credible source of information about Covid-19. We’ve waited decades for this shift in understanding about just how valuable an impact communication, when done well, can have on an organisation. It’s unfortunate that it happened this way, but what it does indicate is that when the going gets tough…the communicators get going. And, others listen. This is not an opportunity to be wasted, even if you’re still in overwhelm.
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