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for new comms leaders Communication plan presentation guide Comms Innovators Get in touch Insights A new way to think about audience segmentation by Alex Hentschel | Oct 9, 2019 It’s easy to feel overwhelmed in the current business climate – politics aside, information overload and cutting through noise are still the top challenges cited by communication teams. At the risk of sounding like a self-help guru, when we’re feeling overwhelmed, isn’t it better to focus on the things we can control? Like how our messages are landing with our audiences? We segment audiences because we live in a world that’s over-communicated to.
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