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because they’re often the ones chosen to facilitate, implement, and advocate for the change. Honesty, authenticity, behaviour modelling and two-way communication – these actions all help increase employee commitment, reduce fear, reduce resistance, and increase confidence so that you can gradually build the organisational acceptance of change as status quo. Planning As a communicator you can add value by outlining the change as best you can and then helping your audiences see a clear path to the vision.
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