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relatable that clearly lays out why this change is worth fighting for, struggling for, and working for. Without it, your employees will constantly wonder what the point is. Stakeholder Engagement To effectively communicate your plan, you need to identify your audience segments – this is your super-power as a comms professional. Uncovering which audiences will be impacted by the proposed changes and which will be involved in the change project enables you to target your communications more effectively and predict where the project might run into obstacles. Communication This is right up there with stakeholder engagement as your speciality.
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