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a comms professional. Uncovering which audiences will be impacted by the proposed changes and which will be involved in the change project enables you to target your communications more effectively and predict where the project might run into obstacles. Communication This is right up there with stakeholder engagement as your speciality. Communicating clearly and frequently is extremely important when leading a company through change. Use a variety of channels and utilise your managers. They provide the best context and information for how change directly affects their teams and are who your stakeholders want to hear from the most.
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