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at the fingertips of most employees, leaders warned that “comms won’t always be the first port of call for writing.” Anecdotal evidence revealed that leaders and stakeholders are turning to AI to generate their copy and are also putting the copy they’ve received from comms through AI tools and making changes. As one leader put it: “Comms won’t always be the first port of call for writing now. Leaders will use AI themselves, or stakeholders will put comms copy through AI.
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