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to generate their copy and are also putting the copy they’ve received from comms through AI tools and making changes. As one leader put it: “Comms won’t always be the first port of call for writing now. Leaders will use AI themselves, or stakeholders will put comms copy through AI. We need to be less precious.” Embracing the shift: From writer to editor As professionals, it’s natural to feel protective of our writing and receiving constant AI edits is a tough pill to swallow for most of us.
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