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Agile comms function that uses measurement to iterate and refine strategies. Improved stakeholder relationships through use of data and insights. Writing for business impact Help your team craft authentic, powerful narratives that align with business strategy. Learning outcomes: An outcome-focused, strategy-first approach to your writing, instead of starting by crafting the story. A greater demonstration of stakeholder value through effective strategic briefing. Understanding of how to use GenAI for writing, editing and workflows. GenAI for communicators Help your team embrace the potential of Generative AI in their daily work with our interactive workshop.
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