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Adoption Guide for Comms Leaders to help you navigate your team’s AI journey. Reinforcing the value of comms Remaining on our trends list from 2024 is demonstrating the value of comms. We don’t need to tell you why this is perpetually challenging, nor why it’s especially important when times are hard. At our November roundtable with comms leaders, our members shared some of the measurement strategies that are working for them, including: Identify and measure the single metric or metrics your business leaders care about now.
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