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to work through how these processes could be reorganised for better performance. Outcomes The team have created a new, improved 6-step process for managing campaigns across the group that saves time and reduces duplication. Increased opportunities for team members to get involved in projects outside their traditional siloes, improving cross-team collaboration. Relaunching a purpose, mission and strategy What did we did One-to-one thought-partnership with the comms leader to discuss a) how she could design the launch in a way that felt ‘two-way’ and b) how to present the plan to her CEO in a way to get his buy-in to the plan A 2-day planning workshop to fast-track the development of the detailed comms launch plan with the comms team Outcomes A clear action plan for the launch including objectives, milestones, audience analysis and metrics.
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