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tell you why this is perpetually challenging, nor why it’s especially important when times are hard. At our November roundtable with comms leaders, our members shared some of the measurement strategies that are working for them, including: Identify and measure the single metric or metrics your business leaders care about now. Remember that quantitative data is your friend but you might need to help your team get more comfortable with it. Don’t forget the value of qualitative data. Listening is a fundamental part of measurement.
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