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more comfortable with it. Don’t forget the value of qualitative data. Listening is a fundamental part of measurement. Cultivate a measurement mindset within your team so everyone knows it’s a shared responsibility, not a capability held by a few people. You can check out the full list of tips here. Recent blog posts How AI is pushing communicators to strategically reframe their rolesOctober 13, 2025 An opportunity for an overdue reset?
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