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approach and what this means. How to have effective briefing conversations to generate strategy-first insights and how to apply them to your writing. How to use strategic insight to ‘set the mood music’ in your comms plan by defining specific creative choices: key messages, tone of voice, style and dialogue. How comms channels determine your writing style, writing length, interactivity and timing. How to use dialogue to help people understand and act on messages. Get inspiration and ideas from others on how stories achieve impact.
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