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capture value in comms At Kademy, we think of GenAI capabilities as helping communicators to create, deliver and capture comms value. 1. Creating comms value covers GenAI’s content ideation and generation capabilities – from creating new content (text, audio, video or visual) to editing and revising new or existing content. 2. Delivering comms value includes capabilities that enhance processes and support planning such as automating campaigns and workflows and translating copy into multiple languages. 3.
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