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covers GenAI’s content ideation and generation capabilities – from creating new content (text, audio, video or visual) to editing and revising new or existing content. 2. Delivering comms value includes capabilities that enhance processes and support planning such as automating campaigns and workflows and translating copy into multiple languages. 3. Capturing comms value covers GenAI’s ability to collect and analyse real-time data so you can identify patterns and trends, refine content, better understand audiences and analyse sentiment. Using our framework, we’ve popped the different use cases into a handy one-pager. You can download a PDF copy here.
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