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brand messaging and voice, something that’s especially important today. What’s more, it doesn’t diminish your team’s great writing skills; it elevates them, as strong editing requires a sound understanding of what good writing looks like. Reorganising the comms team At our roundtable, leaders discussed the implications for team roles and structure. One anecdote suggested having a single expert writer and multiple editor and fact-checker roles. “The comms roles needed don’t necessarily reduce; they just change. You might have a single expert writer vs AI as the writer, but need 20 fact checkers.
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