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aren’t alone. We recently gathered comms leaders at a roundtable about harnessing GenAI capabilities for comms, and the shared sentiment of disillusionment was evident. While Gartner’s GenAI Hype Cycle shows this is to be expected, it doesn’t make navigating this period any easier. So, what can you do about it? Why are we feeling disillusioned with GenAI in comms? Comms leaders pointed to several reasons why communicators are “fed up” with GenAI.
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