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up” with GenAI. For one, many businesses have been slower than expected to roll out GenAI, often owing to the complexity of onboarding new vendors and dealing with privacy, security and governance concerns. Second, many communicators feel that the reality of GenAI’s capabilities is at odds with the hyped expectations. As leaders discussed at the roundtable, is GenAI much ado about nothing if the use cases are so limited? Third, leaders noted how difficult it is for their businesses to demonstrate ROI. We all know how expensive GenAI is and quite understandably, organisations want their investments to reap the rewards.
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