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As leaders discussed at the roundtable, is GenAI much ado about nothing if the use cases are so limited? Third, leaders noted how difficult it is for their businesses to demonstrate ROI. We all know how expensive GenAI is and quite understandably, organisations want their investments to reap the rewards. But, as a new technology, this is likely to take time. The hard reality is, that not all investments will pay off. Finally, comms leaders at our event noted how much work is involved in maintaining a GenAI system.
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