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the ‘Deliver’ and ‘Capture’ categories, which cover how we use GenAI to improve processes, capture data and demonstrate impact, that hold enormous untapped potential. Unlocking these capabilities will undoubtedly require time and effort – as well as patience – but it’s important that we don’t stop with the low-hanging fruit. Be clear on when you shouldn’t use AI Identifying new use cases is critical, but we also need to acknowledge that we simply don’t need to use GenAI for every task.
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