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to your work Understanding the impact your comms expertise and activities have on business performance Using audience insight to deliver strategic value through comms How to have powerful conversations with stakeholders Building trusting relationships Acting as a trusted advisor to the business Shifting from “order taking” to becoming strategic advisors to stakeholders Building executive presence and confidence. Mastering agile campaign planning Preparing to respond to rapidly changing business needs and priorities. Learning how audience insights influence objectives, metrics, key messages and channel selection Raising your game to be comfortablein an increasingly risky business environment that demands agile, strategic thinkers.
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