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tools into your writing mindset and workflow and editing process. How to use a layered editing process, including standard editing, editing for accuracy, reliability and credibility (ARC) and AI to improve business impact. Taking a ‘Strategy first, creativity second’ approach Why you should take a strategy-first approach and what this means. How to have effective briefing conversations to generate strategy-first insights and how to apply them to your writing. How to use strategic insight to ‘set the mood music’ in your comms plan by defining specific creative choices: key messages, tone of voice, style and dialogue.
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