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communications From tactical to strategic communication Creating a 100-day plan for new comms leaders Communication plan presentation guide Comms Innovators Get in touch Insights Comms leaders’ tips for effectively measuring the impact of your function by Isabel Hull | Nov 19, 2024 This month we gathered our network of communication leaders for a private roundtable to discuss functional measurement. In today’s challenging economic climate, effectively demonstrating the business impact of the comms function has arguably never been more critical. However, without the same tangible metrics enjoyed by functions like sales and marketing, “tying comms activities back to business value is still a challenge,” as one leader expressed.
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