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and activity. Common barriers to measurement and how to overcome them. Why good campaigns and good objectives, are driven by insight. How to select the right metrics and methods Measure key objectives at set milestones. Use your data and insights to identify blocks, inform smart course corrections and optimise end results. Choose the method that matches the objective. Using insights to make responsive campaign decisions Setting numerical targets. Tracking and iterating. Choosing what, when and how to track. How to measure your objectives directly. How to measure key objectives at set milestones.
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