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conversations around measurement and position myself as a trusted advisor. HSBC Measurement for usable results is a hybrid training programme that addresses this gap across four interactive modules: Define a baseline campaign Use audience insight to define your campaign baselines. The six workplace factors to consider that could help or hinder your campaign. Go beyond awareness to influence audience do-feel-know outcomes of communications campaigns. Use and share insights in proposals for stakeholders. Set SMART Communication objectives The types of insights most relevant to defining a baseline for your target audience. How to set SMART comms objectives that go beyond clicks, likes and activity.
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