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campaign. Go beyond awareness to influence audience do-feel-know outcomes of communications campaigns. Use and share insights in proposals for stakeholders. Set SMART Communication objectives The types of insights most relevant to defining a baseline for your target audience. How to set SMART comms objectives that go beyond clicks, likes and activity. Common barriers to measurement and how to overcome them. Why good campaigns and good objectives, are driven by insight. How to select the right metrics and methods Measure key objectives at set milestones. Use your data and insights to identify blocks, inform smart course corrections and optimise end results.
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