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1:1 executive support and adopting a corporate voice role to optimise team resources. Over the last few years, businesses have been paying increasing attention to their impact beyond the bottom line. When designing your team, think about how you can serve essential business priorities such as ESG, sustainability and DE&I. Some forward-thinking comms functions have started structuring themselves around business priorities rather than business units. The five steps to designing your team When it comes to designing your team, remember that there is no perfect structure or library of cookie-cutter templates to choose from.
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