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or business priorities. Put your audiences first to understand their true starting points, ideal finish lines and any potential roadblocks and enablers that could impact the journey from one to the other. Take an agile approach to your campaign planning, which will help you thrive in today’s high change environment. Gather and use data to create responsive campaigns where you can easily determine if/when to exit or iterate for optimal outcomes. Mid-level communicators who want to move away from a reactive, tactical approach to their work and be more strategic.
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