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structure in place. It’s important to dedicate time to embedding it, focusing on building psychological safety, team development and addressing ingrained behaviours. We don’t think of a redesign as being a one-and-done process. Business needs and contexts change rapidly, so continually evaluating your structure and assessing its effectiveness is crucial. While a complete overhaul should not be required frequently, you should anticipate ongoing adjustments. Looking for further guidance and practical tips for approaching each key redesign milestone? Download our brand-new guide, Designing your comms team structure, for helpful insights to guide you through the process.
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