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push back on communication requests from business leaders. Saying yes often feels easier in the moment, for all of us. Still, it can be detrimental in the long run – leaving comms teams with overwhelming workloads or delivering contradictory messaging – which doesn’t serve the function or the wider business. That’s why it is critical for communicators to master the skill of saying no. Being able to say no effectively not only makes your job easier, but it also demonstrates your capabilities as the key, strategic business advisor that you are.
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