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urgently need to close this skills gap in order to leverage data-driven decision-making with stakeholders, embrace a responsive, agile approach and, ultimately, unlock a new level of effectiveness and impact in communication Really helped me to understand how to better approach stakeholder conversations around measurement and position myself as a trusted advisor. HSBC Measurement for usable results is a hybrid training programme that addresses this gap across four interactive modules: Define a baseline campaign Use audience insight to define your campaign baselines. The six workplace factors to consider that could help or hinder your campaign.
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