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identify blocks, inform smart course corrections and optimise end results. Choose the method that matches the objective. Using insights to make responsive campaign decisions Setting numerical targets. Tracking and iterating. Choosing what, when and how to track. How to measure your objectives directly. How to measure key objectives at set milestones. Define a baseline campaign Use audience insight to define your campaign baselines. The six workplace factors to consider that could help or hinder your campaign. Go beyond awareness to influence audience do-feel-know outcomes of communications campaigns. Use and share insights in proposals for stakeholders.
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