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by insight. How to select the right metrics and methods Measure key objectives at set milestones. Use your data and insights to identify blocks, inform smart course corrections and optimise end results. Choose the method that matches the objective. Using insights to make responsive campaign decisions Setting numerical targets. Tracking and iterating. Choosing what, when and how to track. How to measure your objectives directly. How to measure key objectives at set milestones. Benefits that will elevate your communication team: Give your team the confidence to use data and insights in everyday decision-making.
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