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comms plan by defining specific creative choices: key messages, tone of voice, style and dialogue. How comms channels determine your writing style, writing length, interactivity and timing. How to use dialogue to help people understand and act on messages. Get inspiration and ideas from others on how stories achieve impact. Practical approaches to writing in uncertain times How and why you need to shift your writing to adapt to today’s volatile, high-change environment. Why your audience’s view of accuracy, reliability and credibility matters. How to incorporate generative AI tools into your writing mindset and workflow and editing process.
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