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stories achieve impact. Practical approaches to writing in uncertain times How and why you need to shift your writing to adapt to today’s volatile, high-change environment. Why your audience’s view of accuracy, reliability and credibility matters. How to incorporate generative AI tools into your writing mindset and workflow and editing process. How to use a layered editing process, including standard editing, editing for accuracy, reliability and credibility (ARC) and AI to improve business impact. Taking a ‘Strategy first, creativity second’ approach Why you should take a strategy-first approach and what this means.
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