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leader training programme in place, popularity had waned. Their solution was to rebuild the programme for the 1,000+ senior leaders who have large teams but no direct communications support. By conducting focus groups with leaders who had participated in the previous training, they were able to identify their specific needs. These focus groups highlighted that skills from the original programme, like communicating through change, were still relevant, but also highlighted the need for new topics, such as how to communicate inclusively and how to handle tricky questions in a town hall.
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