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ways the comms team can be more productive and rigorous by harnessing technology, while ensuring alignment with other parts of the business. His remit includes the wide-scale adoption of AI within comms workflows, creating a smaller and tighter tech stack and building an innovation lab for testing, learning and failing. Chris understands that it starts with upskilling and behaviour change, as “tech doesn’t mean a thing if people can’t or won’t use it!
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