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remit includes the wide-scale adoption of AI within comms workflows, creating a smaller and tighter tech stack and building an innovation lab for testing, learning and failing. Chris understands that it starts with upskilling and behaviour change, as “tech doesn’t mean a thing if people can’t or won’t use it! So, we’re building technology literacy as a starting point to get people excited about digital.” He hopes to build a “more skilled, forward-facing function for the future” where people are “adaptable and curious to learn.” Why we like it: We often hear that tech in comms is underdeveloped, and BP has come up with a clear way to address this.
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