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in using it for their jobs. Given its novelty, this isn’t surprising, but it emphasises the need to support and train your team. In our GenAI training, we teach communicators to use GenAI as their ‘comms co-pilot’, which involves providing clear briefs, selecting the right tools and performing quality control. Introducing your team to the necessary skills for harnessing GenAI will set your function apart. Training can also help to address any frustration employees may feel around the slow rollout of GenAI systems.
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